Practical Marketing Tips That Financial Advisors Need To Know If you are a financial advisor, the reason why you are losing business to your competitors is because you lack a believable marketing strategy. Financial advisors need to showcase their practice in the best way possible if they expect to attract new prospects and keep them coming back. It’s good to remember that the competition keeps growing from all manner of financial institutions and entities. Apparently a lot of your efforts needs to go into establishing stable relationships and trust with consumers such that you don’t feel threatened by your competitor. As a financial guru, you are likely to face hitches when trying to point out the most effective marketing strategy. The benefit here is that the web has brought about a multitude of possibilities and platforms that enable financial consultants to target and nurture new leads. Before you choose to work with a particular strategy; you need to note that there is no one size fits all method and you should check your unique practice needs. Before you appraise a marketing strategy, you need to establish who your target consumer is so as to create a succinct business approach. When you meet new clients avoid the jargon and confusing industry lingo, or you will end up alienating potential customers. Using technical language doesn’t impress clients but it make you seem rigid and inaccessible. It’s good to keep in mind that you are discussing a client’s wealth portfolio and benefits and they don’t want to feel unappreciated and ill-informed. If you focus on injecting warmth into your discussions, it’s the best way to establish trust and the emotional connection which makes you a unique advisor. If you want to connect with your clients, it’s advisable to use stories that appeal to them in particular ways. Such stories can be based on your financial struggles and eventual success or how your past clients surpassed their financial struggles. Today, financial planners need to leverage the power of social media in their marketing endeavors. There is need to assess and appoint the right social media platforms and have informative content posted consistently. With such an approach, you are telling potential clients that you are an established authority . Financial advisors need to know how to share their industry knowledge with prospects without charging them. Potential clients are always looking for financial advice for their problems, and if they keep getting solid answers from your blog or webinar, they will remember your name every time they need the kind of services you offer. If you want to become the go-to financial advisor creating compelling web presence will work for you but you need to affiliate yourself with recognized financial planning associations. Eventually, you need to rely on every available tool and resources to appeal to an industry that has become sophisticated and highly competitive.